Volkswagen is banking on the everlasting appeal of the Star Trek franchise in its latest ads, which tout its ventures into electric mobility, by releasing a German-language spot featuring 83-year-old actors William Shatner and Leonard Nimoy, or James Tiberius Kirk and Mr. Spock of the U.S.S. Enterprise. In the VW commercial, their sweaters recall the color schemes of the uniforms they wore aboard the iconic starship.
Shatner encounters an awestruck young Trekkie who instantly recognizes him as Kirk and joins him for a ride in the e-Golf, which the renowned captain declares to be “just like a spaceship” as he points to the Prius-like power-flow screen in the electric Golf’s dashboard. As they embark on their journey, Spock appears in an XL1 plug-in hybrid. He gives his trademark comment: “Fascinating.”
The cute clip is aimed at changing public perception of electrics and plug-in hybrids. Despite a political tailwind as powerful as any orbital energy storm, EVs have failed to achieve momentum in a lot of markets, which includes on VW’s German residence turf. Skeptics fear that battery-powered vehicles could eventually locate themselves in a static warp bubble, such as the a single that trapped Dr. Beverly Crusher in the year 2367. Sooner or later, the bubble—the inner “reality” of which was shaped by Crusher’s own thoughts—shrank until she was the only person remaining. But we digress—enjoy this amusing commercial, and then verify out a few of the behind-the-scenes clips embedded below.
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