1937 Cord 812 Cabriolet
In this day of e-books, an undertaking to publish a book—an actual, tangible book made of paper and ink—can look virtually quaint. When you pick to publish that true, actual book on the topic of automobiles, the thought is not only quaint, but quite possibly sales-proof. A book about Corvettes or Mustangs might locate buyers, but a book about the Cord automobile, arguably the most sophisticated and sophisticated American vehicle of the 1930s? A car that ceased production almost 80 years ago? Such an endeavor would have to be driven by a true passion for the marque, not by some publisher’s bottom line.
And so it is with Cord Comprehensive, a book that is the culmination of a lifelong infatuation with that magnificent front-wheel-drive legend by its author, the late Josh B. Malks, and aided by the book’s art director/publisher, Robert Pease. Malks and Pease together not only owned a lot of examples of Cords, but Malks also spent years spelunking in the archives of the Auburn Cord Duesenberg Automobile Museum, researching the brief but pyrotechnical history of his beloved automaker. His initial operate on the topic, Cord 810/812: The Timeless Classic, became the reference book for the models, only to be supplanted by his far more current Cord Complete.
The use here of the word “complete,” is most likely inaccurate, nevertheless. “Comprehensive” may well be a much more fitting selection, or “ exhaustive” or “unabridged.”
No matter the wording the outcome is the identical. The book is an enormous tome, weighing in at a hefty 6 pounds, with 304 dense pages lovingly adorned with hundreds of diagrams, charts, period advertisements, and illustrations, as nicely as rich color and black-and-white photographs. Attentive readers will be rewarded with details such as the slipcase design that echoes the terrazzo floor of the Auburn Cord Duesenberg showroom. The style of the book’s cover pays tribute to the embossed service-manual binder offered to dealers. The cover itself is crafted in leather dyed to match the hide interior of Cords trimmed in green.
Here you will understand what variety of oil was utilised in the testing of the 810’s transmission (40 grade), how many featured the installation of a factory-engineered rear-mounted spare tire (6), and the diameter of the supercharged engine’s fuel line (3-eighths of an inch). Sadly, you will also understand how much the remaining Cord components, assemblies, toolings, dies, and patterns at the factory in Connersville, Indiana, were sold for in 1938 right after bankruptcy ($ 45,000).
As a piece of automotive ar2rk and history, Cord Full is now priced at a bargain equivalent to the company’s bankruptcy sale: The book’s price has been marked down from its original $ 159 to $ 80, plus $ 10 for domestic shipping. It’s well worth it—I bought a copy for my personal library. I recommend you do the very same.
To order:
cordcompletebook.com
(800) 935–6913
Cord Total Recalls an Automotive Icon [Book Overview]
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