New Cadillac boss Johan de Nysschen is a busy man with luxury on his mind. In 9 days’ time, he has defended higher costs, confirmed production of the rear-wheel-drive flagship, and announced Cadillac would move to New York City to become a trendier, separate company unit from Common Motors. Now, the firm he leads has announced that the flagship will be named the CT6—and that most every Cadillac will get a new name as they’re replaced.
We initially thought Cadillac would name its Mercedes-Benz S-class competitor the LTS, as the automaker trademarked that name 2 years ago, but according to GM, the “-TS” moniker will be out for all future sedans and coupes. Alternatively, the final number in the badge will denote how huge and expensive the model is. Cadillac has also trademarked “CT5,” but in contrast to the Infiniti technique of altering every name overnight—which has left absolutely everyone, like us, confused to this day about which model is which—any new names will roll out only as the vehicles get redesigned. (Cadillac is following a similar pattern in applying its new wreathless crest.) SUVs and crossovers will have a diverse, as-yet-unannounced naming strategy, although we’re specific “Escalade” will remain in location, even if de Nysschen can not figure out why folks maintain buying them.
As for the CT6, it will employ “advanced, lightweight supplies and new body-construction strategies,” which we assume to imply heavy doses of aluminum and higher-strength steel. The automobile will launch late subsequent year and be assembled in GM’s Hamtramck, Michigan, plant. No other particulars are obtainable at this point.
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You Do not Mess with the Johan: Cadillac Names New Flagship CT6, Future Merchandise to Comply with New Naming Approach
