Unlikely scenarios. Obscured logic. Running in slow-motion—who does something in slow-motion, let alone run?—aaaaaaand, ka-ching! Yep, advertisers are not above employing utter ridiculousness and stylized distortions of reality to woo clients, regardless of whether it be to automobiles, fashion, or in the case of this incredible new Mercedes promotional quick named “A Fistful of Wolves,” each.
The film stars Australian-born Justin O’Shea, buying director at online style store mytheresa.com, the jaunty Chipperfield brothers, fashion editors Veronika Heilbrunner and Julia Knolle, and the constantly-groovy orange-and-black Mercedes-Benz C111 analysis automobile. What tends to make this spot worth watching (and sharing) is its ingeniously satirical take on several melodramatic advertising genres at when.
Intended to promote the upcoming Mercedes-Benz Fashion Week Berlin, the film is 3 and a half minutes of pure, SNL-grade mockery. Here’s how Mercedes describes the plot: “O’Shea finds himself caught up in a series of clichés of fashion marketing. It’s serious and dramatic: He runs in slow motion, talks about his feelings and the hype that surrounds him. Very good to know that he can usually rely on Veronika and his circle of close friends to bring him back to the actual globe.” Watch it now:
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Whiffs of Matthew McConaughey’s Lincoln commercials and any quantity of other automotive advertisements (like Mercedes’ own spots, to be positive) can be detected throughout this brilliant film quick, with plenty of humorous moments that would possibly be even funnier if we truly knew who any of the film’s stars occurred to be. But, hey, if nothing else, the quick production is a rare possibility to see the C111 in motion as it traverses the streets of Berlin’s Grunewald district.
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Mercedes-Benz “A Fistful of Wolves” Commercial Is a Fistful of Funny
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