Apple may possibly quickly add a vehicle to its item lineup, if recent reports are precise. Given that, we’re glad to learn that the leader of Apple’s design group reveals himself to be something of a vehicle enthusiast. The New Yorker just published an in-depth profile of Jonathan Ive, the company’s head of style, who has orchestrated Apple’s style revolution driven by the iMac, iPod, and iPhone.
The insightful portrait details Ive’s work philosophy and his “blingy” personal style. But what we found especially intriguing is his appreciation for fine automobiles. He owns an Aston Martin DB4, and a excellent portion of the interview is performed from the back seat of his black Bentley Mulsanne. It was only last year that Ive turned over the keys of his every day driver to a chauffeur.
“I’ve constantly loved the big old-college square Bentleys,” Ive told The New Yorker. “The motives are entirely style-based.” Riding in the auto with Ive, the author noted a parallel amongst the Bentley and the iPhone: “The [Bentley"s] hood barely sloped, and it met the car’s front finish at a tightly curved corner that mirrored the iPhone 6 in Ive’s left hand.”
The report gives further evidence that Apple has possible to imagine an elegant car: Ive turns up his nose at the Toyota Echo and Camry, which he considers mundane contemporary vehicle style. He also carves time out to make an annual trip to the Goodwood Festival of Speed.
He attends the festival with Marc Newson, his friend and now senior VP of style at Apple. Newson has a rich industrial portfolio of his personal. One particular of Newson’s designs is the Ford 021C (noticed under), shown at the 1999 Tokyo motor show. Even though some media outlets speculate that Newson’s chipper orange idea will be a blueprint for the Apple auto, we consider that’s unlikely.
Newson, even though, is a significant car-head who made a film about his 2011 participation in the Mille Miglia. Newson spoke to The Rake [PDF] about it. “Last time, I drove a Cisitalia 202MM, which is a actually uncommon, funny old auto,” he said. He’s also done the occasion in a 1952 Ferrari 225S, which he described as “a significantly better vehicle to do that race in due to the fact it’s got a significantly larger engine.”
It is very good to see an appreciation for automobiles amongst the design and style leaders at Apple. While existing speculation is that the company’s automotive entry will be a minivan-like autonomous auto, it is our hope that Ive, Newson, and the other Apple designers with an automotive bent—such as Julian Hönig, who has worked on Lamborghinis—can produce a auto that is each bit as cool-looking as the company’s other merchandise.
Apple Designers Reveal Automobile-Guy Cred
