Hyundai reaches highest ever brand value rating

Hyundai, one of the top-selling brands globally and in South Africa, saw its brand value post another 2-digit growth into the top 40 in 2014 for the first time – fueled by the successful launch of products such as the new Genesis, as well as the successful implementation of its Modern Premium brand direction.

The brand value of Hyundai Motor Company, which has been included in Interbrand’;s Best 100 Global Brands for 10 consecutive years, surpassed the $ 10 billion mark for the first time, its highest record so far. This is a 16% increase from last year’;s $ 9 billion value and a nearly 200% jump from its $ 3,5 billion value in 2005.

“Hyundai Motor is one of the fastest growing automotive brands in terms of both volume and brand value,” Interbrand said in a statement. “Hyundai Motor makes unique convenience features available across a broader range of vehicles to enhance driving experience and customer satisfaction, while its commitment to brand building extends to multiple touchpoints.

“As a result of these efforts, brand awareness of product attributes like design and the kind of brand loyalty that comes from an emotional connection are becoming key drivers over price.”

Hyundai Motor, whose brand value ranking rose 3 notches to reach the top global 40 ranking for the first time this year, is building a loyal fan base through continued enhancements in its product lineup, including innovative eco-friendly products such as the world’;s first assembly-line produced ix35 Fuel Cell vehicle.

Ongoing investment in the brand, such as active involvement in high-profile sports marketing activites with UEFA, FIFA, and the World Rally Championships also continue. In Seoul, the automaker opened its first brand experience space, Hyundai Motorstudio, while a second one is scheduled to open in Moscow later this year.

Hyundai Motor’;s ranking rose 44 notches since 2005, when it first announced its shift to brand management. Also, the brand value has increased an average of 20% each year after the company introduced its new brand direction in 2011, called “Modern Premium”, which has been creating not only a unified image for the brand worldwide, but also an emotional connection with its customers.

“We’;re implementing a wide variety of brand-related activites that aren’;t simply focused on increasing sales, but are aimed at becoming a brand that our customers genuinely love,” said Won Hong Cho, Hyundai Motor’;s chief marketing officer. “We will continue to invest in our brand, by providing Hyundai Motor’;s unique premium experience in all aspects of the customer’;s journey with our brand.”

Hyundai announced its latest brand direction, “Modern Premium”, and slogan, “New Thinking. New Possibilities.”, at the 2011 North American International Auto Show. Since then, a wide range of Hyundai Motor’;s divisions including product development, design, marketing, sales and after sales, have applied the direction to their work in a sustainable, consistent and systematic way. Enhanced global brand awareness and preference of the Hyundai brand through such efforts contributed to the increase in global sales and profits.

The Interbrand rankings are calculated using companies’; financial balance sheets combined with marketing activities, while also reflecting each brand’;s potential profit.

Automotive Brand Rankings

Rank (Auto)	Brand	Brand Value (US$ billion)		2014 Rank (total)
		?	Y-o-Y
1	Toyota	42,4	19,9%	8
2	Mercedes-Benz	34,3	7,6%	10
3	BMW	34,2	7,5%	11
4	Honda	21,7	17,2%	20
5	VW	13.7	23,3%	31
6	Ford	10,9	18,5%	39
7	Hyundai	10,4	15,6%	40
8	Audi	9,8	26,6%	45
9	Nissan	7,6	22,9%	56
10	Porsche	7,2	10,8%	60
11	Kia	5,4	14,6%	74
12	Chevrolet	5,0	10,0%	82
13	Land Rover	4,5	new	91

;

Hyundai Motor’;s Brand Value (2005 – 2014)

Year	Brand Value (US$ billion)	Rank (total)
2005	3,5	84
2006	4,1	75
2007	4,5	72
2008	4,8	72
2009	4,6	69
2010	5,0	65
2011	6,0	61
2012	7,5	53
2013	9,0	43
2014	10,4	40

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Hyundai reaches highest ever brand value rating

Hyundai reaches highest ever brand value rating

Hyundai, one of the top-selling brands globally and in South Africa, saw its brand value post another 2-digit growth into the top 40 in 2014 for the first time – fueled by the successful launch of products such as the new Genesis, as well as the successful implementation of its Modern Premium brand direction.

The brand value of Hyundai Motor Company, which has been included in Interbrand’;s Best 100 Global Brands for 10 consecutive years, surpassed the $ 10 billion mark for the first time, its highest record so far. This is a 16% increase from last year’;s $ 9 billion value and a nearly 200% jump from its $ 3,5 billion value in 2005.

“Hyundai Motor is one of the fastest growing automotive brands in terms of both volume and brand value,” Interbrand said in a statement. “Hyundai Motor makes unique convenience features available across a broader range of vehicles to enhance driving experience and customer satisfaction, while its commitment to brand building extends to multiple touchpoints.

“As a result of these efforts, brand awareness of product attributes like design and the kind of brand loyalty that comes from an emotional connection are becoming key drivers over price.”

Hyundai Motor, whose brand value ranking rose 3 notches to reach the top global 40 ranking for the first time this year, is building a loyal fan base through continued enhancements in its product lineup, including innovative eco-friendly products such as the world’;s first assembly-line produced ix35 Fuel Cell vehicle.

Ongoing investment in the brand, such as active involvement in high-profile sports marketing activites with UEFA, FIFA, and the World Rally Championships also continue. In Seoul, the automaker opened its first brand experience space, Hyundai Motorstudio, while a second one is scheduled to open in Moscow later this year.

Hyundai Motor’;s ranking rose 44 notches since 2005, when it first announced its shift to brand management. Also, the brand value has increased an average of 20% each year after the company introduced its new brand direction in 2011, called “Modern Premium”, which has been creating not only a unified image for the brand worldwide, but also an emotional connection with its customers.

“We’;re implementing a wide variety of brand-related activites that aren’;t simply focused on increasing sales, but are aimed at becoming a brand that our customers genuinely love,” said Won Hong Cho, Hyundai Motor’;s chief marketing officer. “We will continue to invest in our brand, by providing Hyundai Motor’;s unique premium experience in all aspects of the customer’;s journey with our brand.”

Hyundai announced its latest brand direction, “Modern Premium”, and slogan, “New Thinking. New Possibilities.”, at the 2011 North American International Auto Show. Since then, a wide range of Hyundai Motor’;s divisions including product development, design, marketing, sales and after sales, have applied the direction to their work in a sustainable, consistent and systematic way. Enhanced global brand awareness and preference of the Hyundai brand through such efforts contributed to the increase in global sales and profits.

The Interbrand rankings are calculated using companies’; financial balance sheets combined with marketing activities, while also reflecting each brand’;s potential profit.

Automotive Brand Rankings

Rank (Auto)	Brand	Brand Value (US$ billion)		2014 Rank (total)
		?	Y-o-Y
1	Toyota	42,4	19,9%	8
2	Mercedes-Benz	34,3	7,6%	10
3	BMW	34,2	7,5%	11
4	Honda	21,7	17,2%	20
5	VW	13.7	23,3%	31
6	Ford	10,9	18,5%	39
7	Hyundai	10,4	15,6%	40
8	Audi	9,8	26,6%	45
9	Nissan	7,6	22,9%	56
10	Porsche	7,2	10,8%	60
11	Kia	5,4	14,6%	74
12	Chevrolet	5,0	10,0%	82
13	Land Rover	4,5	new	91

;

Hyundai Motor’;s Brand Value (2005 – 2014)

Year	Brand Value (US$ billion)	Rank (total)
2005	3,5	84
2006	4,1	75
2007	4,5	72
2008	4,8	72
2009	4,6	69
2010	5,0	65
2011	6,0	61
2012	7,5	53
2013	9,0	43
2014	10,4	40

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Hyundai reaches highest ever brand value rating

Hyundai Genesis gets highest safety score yet in ANCAP

Genesis, Hyundai Motor’;s new flagship luxury sedan, has achieved the highest score in the 21-year history of testing in the Australasian New Car Assessment Program (ANCAP), with 36,88 points out of a possible 37 and a maximum 5-star ANCAP safety rating.

A 5-star safety rating is ANCAP’;s ultimate measure of vehicle safety protection for occupants and pedestrians. The demanding assessment includes a 64 km/h frontal offset test and a 50 km/h side impact test, along with a 29 km/h pole test, a whiplash test simulating a 32 km/h rear-end crash, and a 40 km/h pedestrian impact protection test. A minimum number of active safety assist technologies (SATs) are also required.

The Genesis’; tally of 36,88 points includes a frontal offset score of 15,88 out of 16 and a side impact protection score of 16 out of 16. Genesis also scored 2 out of 2 in the pole test and a whiplash protection test rating of “good”.

Earlier this year, the all-new Genesis was the first and only rear-wheel drive vehicle in its class to receive the US Insurance Institute for Highway Safety’;s (IIHS) highest honor as a 2014 TOP SAFETY PICK+, continuing its segment leadership. Genesis was also the first rear-wheel drive luxury sedan to earn a “Good” rating in the IIHS’;s small overlap crash test.

“The Genesis is Hyundai’;s flagship model and as such offers a high level of physical crashworthiness and excellent safety features as standard,” said ANCAP chairman Mr Lauchlan McIntosh.

“This is one of the first times we have seen the word ‘Standard’; listed against almost every safety feature on our check list. Importantly, automatic emergency braking is one of these standard features – one that has recently been left off many new models hitting our shores.”

Structural integrity and strength has been a key priority of Hyundai Motor Company’;s engineering teams since development of the new “DH” model Genesis sedan began 6 years ago. The vehicle uses advanced high-strength steel throughout its body structure, and has been designed from the outset to pass the world’;s most demanding crash tests.

ANCAP is supported by all Australian and New Zealand motoring clubs, the Australian Government, the New Zealand Government, Australian state and territory governments, the Victorian Transport Accident Commission, NRMA Insurance and the FIA Foundation.

To search crash test results and learn more about safety technologies, visit www.ancap.com.au

Crash test images and video can be downloaded from www.ancap.com.au/media

Hyundai Genesis gets highest safety score yet in ANCAP

Hyundai Genesis gets highest safety score yet in ANCAP

Genesis, Hyundai Motor’;s new flagship luxury sedan, has achieved the highest score in the 21-year history of testing in the Australasian New Car Assessment Program (ANCAP), with 36,88 points out of a possible 37 and a maximum 5-star ANCAP safety rating.

A 5-star safety rating is ANCAP’;s ultimate measure of vehicle safety protection for occupants and pedestrians. The demanding assessment includes a 64 km/h frontal offset test and a 50 km/h side impact test, along with a 29 km/h pole test, a whiplash test simulating a 32 km/h rear-end crash, and a 40 km/h pedestrian impact protection test. A minimum number of active safety assist technologies (SATs) are also required.

The Genesis’; tally of 36,88 points includes a frontal offset score of 15,88 out of 16 and a side impact protection score of 16 out of 16. Genesis also scored 2 out of 2 in the pole test and a whiplash protection test rating of “good”.

Earlier this year, the all-new Genesis was the first and only rear-wheel drive vehicle in its class to receive the US Insurance Institute for Highway Safety’;s (IIHS) highest honor as a 2014 TOP SAFETY PICK+, continuing its segment leadership. Genesis was also the first rear-wheel drive luxury sedan to earn a “Good” rating in the IIHS’;s small overlap crash test.

“The Genesis is Hyundai’;s flagship model and as such offers a high level of physical crashworthiness and excellent safety features as standard,” said ANCAP chairman Mr Lauchlan McIntosh.

“This is one of the first times we have seen the word ‘Standard’; listed against almost every safety feature on our check list. Importantly, automatic emergency braking is one of these standard features – one that has recently been left off many new models hitting our shores.”

Structural integrity and strength has been a key priority of Hyundai Motor Company’;s engineering teams since development of the new “DH” model Genesis sedan began 6 years ago. The vehicle uses advanced high-strength steel throughout its body structure, and has been designed from the outset to pass the world’;s most demanding crash tests.

ANCAP is supported by all Australian and New Zealand motoring clubs, the Australian Government, the New Zealand Government, Australian state and territory governments, the Victorian Transport Accident Commission, NRMA Insurance and the FIA Foundation.

To search crash test results and learn more about safety technologies, visit www.ancap.com.au

Crash test images and video can be downloaded from www.ancap.com.au/media

Hyundai Genesis gets highest safety score yet in ANCAP

Hyundai Genesis gets highest safety score yet in ANCAP

Genesis, Hyundai Motor’;s new flagship luxury sedan, has achieved the highest score in the 21-year history of testing in the Australasian New Car Assessment Program (ANCAP), with 36,88 points out of a possible 37 and a maximum 5-star ANCAP safety rating.

A 5-star safety rating is ANCAP’;s ultimate measure of vehicle safety protection for occupants and pedestrians. The demanding assessment includes a 64 km/h frontal offset test and a 50 km/h side impact test, along with a 29 km/h pole test, a whiplash test simulating a 32 km/h rear-end crash, and a 40 km/h pedestrian impact protection test. A minimum number of active safety assist technologies (SATs) are also required.

The Genesis’; tally of 36,88 points includes a frontal offset score of 15,88 out of 16 and a side impact protection score of 16 out of 16. Genesis also scored 2 out of 2 in the pole test and a whiplash protection test rating of “good”.

Earlier this year, the all-new Genesis was the first and only rear-wheel drive vehicle in its class to receive the US Insurance Institute for Highway Safety’;s (IIHS) highest honor as a 2014 TOP SAFETY PICK+, continuing its segment leadership. Genesis was also the first rear-wheel drive luxury sedan to earn a “Good” rating in the IIHS’;s small overlap crash test.

“The Genesis is Hyundai’;s flagship model and as such offers a high level of physical crashworthiness and excellent safety features as standard,” said ANCAP chairman Mr Lauchlan McIntosh.

“This is one of the first times we have seen the word ‘Standard’; listed against almost every safety feature on our check list. Importantly, automatic emergency braking is one of these standard features – one that has recently been left off many new models hitting our shores.”

Structural integrity and strength has been a key priority of Hyundai Motor Company’;s engineering teams since development of the new “DH” model Genesis sedan began 6 years ago. The vehicle uses advanced high-strength steel throughout its body structure, and has been designed from the outset to pass the world’;s most demanding crash tests.

ANCAP is supported by all Australian and New Zealand motoring clubs, the Australian Government, the New Zealand Government, Australian state and territory governments, the Victorian Transport Accident Commission, NRMA Insurance and the FIA Foundation.

To search crash test results and learn more about safety technologies, visit www.ancap.com.au

Crash test images and video can be downloaded from www.ancap.com.au/media

Hyundai Genesis gets highest safety score yet in ANCAP

Hyundai reaches highest ever brand value rating

Hyundai, one of the top-selling brands globally and in South Africa, saw its brand value post another 2-digit growth into the top 40 in 2014 for the first time – fueled by the successful launch of products such as the new Genesis, as well as the successful implementation of its Modern Premium brand direction.

The brand value of Hyundai Motor Company, which has been included in Interbrand’;s Best 100 Global Brands for 10 consecutive years, surpassed the $ 10 billion mark for the first time, its highest record so far. This is a 16% increase from last year’;s $ 9 billion value and a nearly 200% jump from its $ 3,5 billion value in 2005.

“Hyundai Motor is one of the fastest growing automotive brands in terms of both volume and brand value,” Interbrand said in a statement. “Hyundai Motor makes unique convenience features available across a broader range of vehicles to enhance driving experience and customer satisfaction, while its commitment to brand building extends to multiple touchpoints.

“As a result of these efforts, brand awareness of product attributes like design and the kind of brand loyalty that comes from an emotional connection are becoming key drivers over price.”

Hyundai Motor, whose brand value ranking rose 3 notches to reach the top global 40 ranking for the first time this year, is building a loyal fan base through continued enhancements in its product lineup, including innovative eco-friendly products such as the world’;s first assembly-line produced ix35 Fuel Cell vehicle.

Ongoing investment in the brand, such as active involvement in high-profile sports marketing activites with UEFA, FIFA, and the World Rally Championships also continue. In Seoul, the automaker opened its first brand experience space, Hyundai Motorstudio, while a second one is scheduled to open in Moscow later this year.

Hyundai Motor’;s ranking rose 44 notches since 2005, when it first announced its shift to brand management. Also, the brand value has increased an average of 20% each year after the company introduced its new brand direction in 2011, called “Modern Premium”, which has been creating not only a unified image for the brand worldwide, but also an emotional connection with its customers.

“We’;re implementing a wide variety of brand-related activites that aren’;t simply focused on increasing sales, but are aimed at becoming a brand that our customers genuinely love,” said Won Hong Cho, Hyundai Motor’;s chief marketing officer. “We will continue to invest in our brand, by providing Hyundai Motor’;s unique premium experience in all aspects of the customer’;s journey with our brand.”

Hyundai announced its latest brand direction, “Modern Premium”, and slogan, “New Thinking. New Possibilities.”, at the 2011 North American International Auto Show. Since then, a wide range of Hyundai Motor’;s divisions including product development, design, marketing, sales and after sales, have applied the direction to their work in a sustainable, consistent and systematic way. Enhanced global brand awareness and preference of the Hyundai brand through such efforts contributed to the increase in global sales and profits.

The Interbrand rankings are calculated using companies’; financial balance sheets combined with marketing activities, while also reflecting each brand’;s potential profit.

Automotive Brand Rankings

Rank (Auto)	Brand	Brand Value (US$ billion)		2014 Rank (total)
		?	Y-o-Y
1	Toyota	42,4	19,9%	8
2	Mercedes-Benz	34,3	7,6%	10
3	BMW	34,2	7,5%	11
4	Honda	21,7	17,2%	20
5	VW	13.7	23,3%	31
6	Ford	10,9	18,5%	39
7	Hyundai	10,4	15,6%	40
8	Audi	9,8	26,6%	45
9	Nissan	7,6	22,9%	56
10	Porsche	7,2	10,8%	60
11	Kia	5,4	14,6%	74
12	Chevrolet	5,0	10,0%	82
13	Land Rover	4,5	new	91

;

Hyundai Motor’;s Brand Value (2005 – 2014)

Year	Brand Value (US$ billion)	Rank (total)
2005	3,5	84
2006	4,1	75
2007	4,5	72
2008	4,8	72
2009	4,6	69
2010	5,0	65
2011	6,0	61
2012	7,5	53
2013	9,0	43
2014	10,4	40

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Hyundai reaches highest ever brand value rating