“So we will not have any apples for a even though, but how would you like 1 of these lovely oranges?”
That appears to be the line of questioning Tesla is running on clients marching into its stores prepared to drop a $ 5000 deposit on the upcoming (and significantly delayed) Model X electric crossover. With the order cue for the X developing longer by the day—some reports say that a lot more than 20,000 deposits have been placed—Tesla is attempting to get some of its eager potential Model X customers into the Model S sedan.
Tesla Motors CEO Elon Musk had this to say about the Model X throughout the company’s 2014 Q2 earnings announcement last month: “There are no vehicles available for a test drive. There is no information about the automobiles in our retailers simply because we’re only promoting the S. In fact, if somebody comes in who desires to buy the X, we try to convince them to acquire the S.
“So we anti-sell it. And we do not really give all that a lot info or details about the automobile or give [indiscernible] on when you can get it. Despite all that, there’s huge demand from about the globe for the X.
“We can drive demand up at will,” Musk continued, implying that if he was to release much more details that about the X, demand would grow even higher. “But if we drive it up too significantly, then folks would get upset with us since they waited as well long for their vehicle . . . [W]hen I was visiting in China, the only unhappiness I saw was . . . because customers had been upset about waiting as well extended for their auto. So it is like, boy, we greater not stoke demand in that scenario.”
When reached for comment on the “anti-sales” concept, Tesla didn’t offer much further info about how many deposits are at the moment in the bank for either the X or the S. The firm also didn’t elaborate on exactly how numerous buyers set on a Model X have thrown up their hands and shelled out the $ 70,890 and up for a Model S. Tesla has not announced pricing for the X, but the SUV is extensively expected to be less costly than the S sedan. So for each Model S Tesla pushes on a prospective X client, it ekes more dough that it would with a Model X—and the money’s hitting Tesla’s coffers sooner than early 2015, when the X is to begin hitting customers’ driveways. Speak about driving a challenging (anti-)sell.
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Chasing Anti-Sales: Tesla Steering Potential 2015 Model X Customers Toward Current Model S
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