33 Years of consecutive market leadership for Toyota

• Celebrating increased market leadership


• Hilux the country’;s top selling vehicle for 2014


• Top brand in vehicle sales for 12 consecutive months in 2014

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FULL YEAR ANALYSIS:

Market segment	2013 Full Year	2014 Full Year	% change
Passenger vehicles	450,296	439,179	-2.5%
Light commercial vehicles	167,996	173,790	3.4%
Medium commercial vehicles	11,584	11,021	-4.9%
Heavy commercial vehicles	4,692	4,765	1.6%
Extra Heavy commercial vehicles	8,619	9,490	10.1%
Bus	757	1,021	34.9%
Vehicle exports	276,404	276,874	0.2%
Overall local market (excluding exports)	649,216	644,216	-0.7%

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MONTHLY (DECEMBER) ANALYSIS:

Market segment	Dec 2013	Dec 2014	% change
Passenger vehicles	32,853	35,924	9.3%
Light commercial vehicles	11,301	12,965	14.7%
Medium commercial vehicles	948	1,005	6%
Heavy commercial vehicles	464	436	-6%
Extra Heavy commercial vehicles	478	621	29.9%
Bus	52	99	90.4%
Vehicle exports	22,190	21,833	-1.6%
Overall local market (excluding exports)	46,482	51,461	10.7%

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Toyota South Africa Motors signed off an incredibly successful 2014, cementing its dominance as market leader in South Africa for the 35^th consecutive year with 127,534 Toyota products finding a home during last year. This translates to a 19.8% market share in a market that showed great resilience, albeit with a slight year on year decline, totalling annual sales of 644,523 units. This is the 4th consecutive year that Toyota improves its market share. Toyota was also the number one brand in vehicle sales every month in 2014.

The year’;s star performance came from the company’;s evergreen Hilux which continued its dominance in the Light Commercial Vehicle (LCV) market segment, logging 37,561 units for the year; 8,829 units more than its closest competitor in the bakkie market. This makes Hilux not only the top-selling bakkie in the country, but also the top-selling vehicle overall for 2014 across all segments.

From a passenger segment perspective, Toyota has shown positive growth increasing its share in this segment to 15.5% — this is on the back of the introduction of new generation Corolla (9,893 units sold since March introduction) and the Corolla Quest (7,976 units sold since May introduction); as well as the affordable Etios which recorded exceptional sales of 17,835 units during 2014.

Other top performers in the company’;s stable include Fortuner, which leads sales in the Sports Utility Vehicle (SUV) segment with consistent monthly sales in the excess of 600 units and total sales for the year at 10,088 units. In similar vein, the company’;s smaller all-wheel drive RAV4 performed exceptionally well with 5,012 units sold during 2014; while the Quantum clearly remains a top favourite with 14,369 units sold.

Moving onto the heavy weights Toyota’;s truck brand, Hino, retained its third position overall with a total of 3,844 units sold – this follows record sales months in March (425 units sold) and August (455 units sold) and the opening of a new R55-million Hino plant in Prospecton during May. Hino’;s achieved its best December sales to date with 356 units sold over the Festive period.

Says Senior Vice President Sales and Marketing at Toyota South Africa, Calvyn Hamman: “We are incredibly proud of the company’;s achievements during quite a tough 2014 – to celebrate 35 years of consecutive market leadership is indeed an amazing performance and we wish to thank our customers and dealers for their faith in our brand.

“Strong customer demand through our dealer ne2rk has led to an increase of 3.2% of Toyota sales through this channel, underlining the importance of a strong dealership footprint in the country,” says Hamman.

“We enjoyed a successful December with dealers pushing hard to achieve over 10,000 units sold and Hilux performing particularly strong, reclaiming its spot as top seller in the LCV segment with 3,343 units sold,” he says. Toyota’;s December sales represent 20,1% market share (10,372 units); while its contribution to the export market tallies up to 5,319 units (24.3%)

“While 2014 sales certainly proved the market’;s resilience, conditions were tough with 2 interest rate hikes and above average price increases on new vehicles,” says Hamman, adding that economic pressures leads to cautious and conservative consumer sentiment.

“However, we are excited about the 2015 prospects and believe the good news of a hefty fuel price reduction as early as this week bodes well for a positive new year. However, we will be watching developments around changes in company car taxation and potential interest rate increases toward the latter part of the year with interest as these factors could impact domestic sales,” he concludes.

33 Years of consecutive market leadership for Toyota

Toyota retains market leadership with July vehicle sales in South Africa

Market segment	Jul 2013	Jul 2014	% change
Passenger vehicles	39,945	40,368	-1%
Light commercial vehicles	15,393	15,081	-2%
Medium commercial vehicles	984	856	-13%
Heavy commercial vehicles	511	421	-17.6%
Extra Heavy commercial vehicles	1,228	1,265	3%
Bus	82	102	24.4%
Vehicle exports	27,137	22,773	-16.10%
Overall market (local)	58,561	57,670	-1.5%

Toyota South Africa retained its market share leadership position with 11,347 new Toyota vehicles finding a home during July – this attributes to 19.68% of the 57,670 total units sold in South Africa. On the export front, Toyota  contributed 4,387 units which translates to 19.2% share of the total export market of 22,773 units.

From a range performance perspective, Toyota’s evergreen Hilux continues to lead the way amongst Light Commercial vehicles with 3,117 units sold; while the Corolla/Auris/Quest combo tallied up 2,134 sales in the Passenger vehicle segment. With the introduction of the all-new cross-over to the Toyota stable, the Etios Cross, Etios sales hiked up to 1,618 units.

The Extra Heavy Commercial vehicle market is still in a positive growth phase driven by Fleet replacement cycles transportation needs and the lack of alternative transportation means.

“For a second month in a row, the domestic all vehicle market showed resilience with only a modest decline of 1.5% in overall sales compared to July 2013. Major new model launches contributed also to strong sales” says Calvyn Hamman, Senior Vice President for Sales and Marketing at Toyota South Africa.

“Based on the last 2 month’s figures and resilience shown by the market, I believe the industry forecast of 630,000 units for the year remains feasible despite continued economic pressures, fluctuating exchange rates and interest rate hikes.”

“Consumers will continue to be wary of incurring new debt.  Negative sentiment due to strikes,economic confidence, international instability, interest rate movements and price increases are all factors influencing buying decisions.  Continued growth in the smaller passenger car segment as well as used car market shows that affordability remains key for South African customers,” he concludes.

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Toyota retains market leadership with July vehicle sales in South Africa

Toyota retains market leadership with July vehicle sales in South Africa

Market segment	Jul 2013	Jul 2014	% change
Passenger vehicles	39,945	40,368	-1%
Light commercial vehicles	15,393	15,081	-2%
Medium commercial vehicles	984	856	-13%
Heavy commercial vehicles	511	421	-17.6%
Extra Heavy commercial vehicles	1,228	1,265	3%
Bus	82	102	24.4%
Vehicle exports	27,137	22,773	-16.10%
Overall market (local)	58,561	57,670	-1.5%

Toyota South Africa retained its market share leadership position with 11,347 new Toyota vehicles finding a home during July – this attributes to 19.68% of the 57,670 total units sold in South Africa. On the export front, Toyota  contributed 4,387 units which translates to 19.2% share of the total export market of 22,773 units.

From a range performance perspective, Toyota’s evergreen Hilux continues to lead the way amongst Light Commercial vehicles with 3,117 units sold; while the Corolla/Auris/Quest combo tallied up 2,134 sales in the Passenger vehicle segment. With the introduction of the all-new cross-over to the Toyota stable, the Etios Cross, Etios sales hiked up to 1,618 units.

The Extra Heavy Commercial vehicle market is still in a positive growth phase driven by Fleet replacement cycles transportation needs and the lack of alternative transportation means.

“For a second month in a row, the domestic all vehicle market showed resilience with only a modest decline of 1.5% in overall sales compared to July 2013. Major new model launches contributed also to strong sales” says Calvyn Hamman, Senior Vice President for Sales and Marketing at Toyota South Africa.

“Based on the last 2 month’s figures and resilience shown by the market, I believe the industry forecast of 630,000 units for the year remains feasible despite continued economic pressures, fluctuating exchange rates and interest rate hikes.”

“Consumers will continue to be wary of incurring new debt.  Negative sentiment due to strikes,economic confidence, international instability, interest rate movements and price increases are all factors influencing buying decisions.  Continued growth in the smaller passenger car segment as well as used car market shows that affordability remains key for South African customers,” he concludes.

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Toyota retains market leadership with July vehicle sales in South Africa

Toyota retains market leadership with July vehicle sales in South Africa

Market segment	Jul 2013	Jul 2014	% change
Passenger vehicles	39,945	40,368	-1%
Light commercial vehicles	15,393	15,081	-2%
Medium commercial vehicles	984	856	-13%
Heavy commercial vehicles	511	421	-17.6%
Extra Heavy commercial vehicles	1,228	1,265	3%
Bus	82	102	24.4%
Vehicle exports	27,137	22,773	-16.10%
Overall market (local)	58,561	57,670	-1.5%

Toyota South Africa retained its market share leadership position with 11,347 new Toyota vehicles finding a home during July – this attributes to 19.68% of the 57,670 total units sold in South Africa. On the export front, Toyota  contributed 4,387 units which translates to 19.2% share of the total export market of 22,773 units.

From a range performance perspective, Toyota’s evergreen Hilux continues to lead the way amongst Light Commercial vehicles with 3,117 units sold; while the Corolla/Auris/Quest combo tallied up 2,134 sales in the Passenger vehicle segment. With the introduction of the all-new cross-over to the Toyota stable, the Etios Cross, Etios sales hiked up to 1,618 units.

The Extra Heavy Commercial vehicle market is still in a positive growth phase driven by Fleet replacement cycles transportation needs and the lack of alternative transportation means.

“For a second month in a row, the domestic all vehicle market showed resilience with only a modest decline of 1.5% in overall sales compared to July 2013. Major new model launches contributed also to strong sales” says Calvyn Hamman, Senior Vice President for Sales and Marketing at Toyota South Africa.

“Based on the last 2 month’s figures and resilience shown by the market, I believe the industry forecast of 630,000 units for the year remains feasible despite continued economic pressures, fluctuating exchange rates and interest rate hikes.”

“Consumers will continue to be wary of incurring new debt.  Negative sentiment due to strikes,economic confidence, international instability, interest rate movements and price increases are all factors influencing buying decisions.  Continued growth in the smaller passenger car segment as well as used car market shows that affordability remains key for South African customers,” he concludes.

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Toyota retains market leadership with July vehicle sales in South Africa

Toyota retains market leadership with July vehicle sales in South Africa

Market segment	Jul 2013	Jul 2014	% change
Passenger vehicles	39,945	40,368	-1%
Light commercial vehicles	15,393	15,081	-2%
Medium commercial vehicles	984	856	-13%
Heavy commercial vehicles	511	421	-17.6%
Extra Heavy commercial vehicles	1,228	1,265	3%
Bus	82	102	24.4%
Vehicle exports	27,137	22,773	-16.10%
Overall market (local)	58,561	57,670	-1.5%

Toyota South Africa retained its market share leadership position with 11,347 new Toyota vehicles finding a home during July – this attributes to 19.68% of the 57,670 total units sold in South Africa. On the export front, Toyota  contributed 4,387 units which translates to 19.2% share of the total export market of 22,773 units.

From a range performance perspective, Toyota’s evergreen Hilux continues to lead the way amongst Light Commercial vehicles with 3,117 units sold; while the Corolla/Auris/Quest combo tallied up 2,134 sales in the Passenger vehicle segment. With the introduction of the all-new cross-over to the Toyota stable, the Etios Cross, Etios sales hiked up to 1,618 units.

The Extra Heavy Commercial vehicle market is still in a positive growth phase driven by Fleet replacement cycles transportation needs and the lack of alternative transportation means.

“For a second month in a row, the domestic all vehicle market showed resilience with only a modest decline of 1.5% in overall sales compared to July 2013. Major new model launches contributed also to strong sales” says Calvyn Hamman, Senior Vice President for Sales and Marketing at Toyota South Africa.

“Based on the last 2 month’s figures and resilience shown by the market, I believe the industry forecast of 630,000 units for the year remains feasible despite continued economic pressures, fluctuating exchange rates and interest rate hikes.”

“Consumers will continue to be wary of incurring new debt.  Negative sentiment due to strikes,economic confidence, international instability, interest rate movements and price increases are all factors influencing buying decisions.  Continued growth in the smaller passenger car segment as well as used car market shows that affordability remains key for South African customers,” he concludes.

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Toyota retains market leadership with July vehicle sales in South Africa