Is the Genesis Coupe probably too beefy for you? Effectively, it seems Hyundai may possibly have a solution in the pipe to slake your thirst for a fashionable Korean sportster. According to outgoing Hyundai Europe COO Allan Rushforth, such a machine is becoming deemed in Seoul.
Speaking to Autocar, Rushforth—on the eve of departing the automaker for a gig at Nissan—”Cars like these, such as the Audi TT, generate a large demand when they’re new, but then that dies off quickly. It is about demographics, too. The buyers of the old Coupé [sold here as the Tiburon] no longer want these vehicles.”
The TT analogy makes us believe that the new machine could somehow slot in amongst the Veloster and the Genesis coupe, which will likely move somewhat more upmarket in its subsequent iteration. There’s been open discussion about Hyundai taking on BMW’s vaunted 3-series—and by extension, the ATS, C-class, and the rest of that club—and it was explicitly suggested that the new vehicle would be a global model, but would not be a rehash of the Tiburon/Coupe. May well it then be a revival of the largely forgotten Scoupe? Possibly not, unless the Elantra abruptly finds itself replaced by a new Excel. (Which in and of itself would give us hope for a Mitsubishi Precis revival. We’ve been anxiously awaiting a resuscitated Precis. We picture Mitsubishi has, as well.)
Despite the fact that Hyundai Motor America declined to comment on the story, citing its European source and relation to the company’s N overall performance brand, we get the sense that the Scoupe is the farthest issue from Hyundai’s mind at this point and that the new car could be much more akin to a Z4, while the next 2-door Genesis handles legitimate grand-touring duties. Will we see it right here? Nicely, HMA didn’t say no . . .
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