Ashlee Vance’s upcoming book Elon Musk: Tesla, Space X, and the Quest for a Great Future seems like it could be a fascinating read.
In an excerpt published by Bloomberg Company, we find out that in early 2013, when factors had been going decidedly not nicely for Elon Musk’s startup automaker, he arrived at a deal with Larry Page to sell the company to Google for billions, with assurances that the tech giant would leave Musk in location for 8 years or till Tesla released a mainstream-oriented third-gen electric automobile.
After the Tesla Model S first went on sale in June of 2012, early shortcomings had led to poor word of mouth. The auto lacked some of the functions of competing luxury vehicles, and some components, like the chintzy sun visors and wonky door handles, had early adopters grumbling.
Sales targets had been in danger of being missed, so Musk shook up the whole organization and generally tasked everybody with assisting close sales on preorders. As all this was happening, he reportedly approached Page and Google and created the deal that would have rescued the business if it couldn’t turn its fortunes around in the brief term.
Except Tesla did turn it about. Sales have been created, vehicles have been moved, and the fairy-tale saga of income and cooking stock costs took hold. Musk never ever had to sell to Google, and right here we are.
If the book is filled with stories like this, it’s going to be a page-turner. Read the complete excerpt right here.
This story originally appeared on roadandtrack.com.
Elon Musk Nearly Sold Tesla to Google in 2013
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