Next Level Safety: 5-star NHTSA rating for all-new KIA Sorento

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• KIA’;s all-new Sorento CUV earns NHTSA’;s highest rating^*


• Sorento’;s extensive use of advanced high strength steel makes KIA’;s largest CUV stiffer and more durable than ever


• New Sorento combines a strong base with additional design improvements to reduce NVH and provide a comfortable and quiet interior environment

(SEOUL) April 24, 2015 - The all-new KIA Sorento CUV has received the National Highway Traffic Safety Administration’;s (NHTSA) 5-star overall safety rating in the U.S.A. Built in the U.S. at KIA Motors Manufacturing Georgia (KMMG)^**, Sorento is KIA Motors America’;s best-selling CUV, having sold more than 100 000 units each of the past 5 years, and offers a long list of standard safety features and an expertly engineered body structure.

“NHTSA’;s recent 5-star rating of the Sorento is a testament to KIA’;s commitment to safety.  The Sorento is KIA’;s most capable CUV ever, yet still offers customers the tremendous value Kia is known for,” said Orth Hedrick, vice president, product planning.  “Meant for customers with active lifestyles, Sorento is the perfect getaway vehicle for adventurers and families on the go, and they can feel confident knowing their vehicle scored a 5-star NHTSA rating – the highest rating achievable from NHTSA.”

The core of the all-new Sorento is its significantly enhanced platform. The structure increases torsional rigidity by 14% over the previous generation Sorento. The unit-body consists of 53% Advanced High Strength Steel, a 115% increase over the previous model.  Liberal application of industrial strength adhesives, the use of dual-seal lip joints as well as large diameter and laser welding techniques combine to make the new model the most robust and durable Sorento ever.

Additional Notes:

* Government star ratings are part of the National Highway Traffic Safety Administration’;s (NHTSA’;s) New Car Assessment Program (www.safercar.gov).

** The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) for the U.S. market are assembled in the United States from U.S. and globally sourced parts. For most other markets, the Sorento is manufactured in South Korea at the Hwasung Plant.

Next Level Safety: 5-star NHTSA rating for all-new KIA Sorento