Appear out, Google: Sufficient Basic Motors employees wanted to arrive at meetings covered in sweat that the firm has introduced a bike-sharing program. Okay, a desire for damp, winded staff almost certainly had much less to do with GM’s selection than the rising recognition of active-workplace programs, but still—up right here in Michigan, it is fairly warm outside.
Employees can now pedal across 330 acres of GM’s technical center in Warren, Michigan, instead of driving or taking a shuttle bus to the 61 buildings on-internet site. While biking on the job is not new—Ferrari workers can ride a lot more than 100 red bikes in Maranello, and a handful of Tesla employees take bikes inside the Fremont, California, factory—GM claims it is the 1st U.S. automaker to offer a formal bike-sharing service.
GM’s fleet consists of white 6-speed unisex bikes offered by Zagster of Cambridge, Massachusetts. The bikes can be reserved and unlocked from a smartphone app, and they even have a neat basket for laptops. We’d have expected GM to offer its personal GMC-branded mountain and road bikes, such as the sportier, low-cost TopKick and Denali 2-wheelers discovered at Wal-Marts, but they would probably have gone “missing” after a matter of days.
So does GM truly think that bike sharing will replace vehicle ownership or, as sustainability director David Tulauskas put it, that “today’s classic company model of promoting automobiles to person buyers is under threat?” Probably not, but these days, plans to convince white-collar workers to physically exert themselves at the office are “in.” Hey, so extended as we’re not sitting near these folks in a one-hour meeting . . .
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Basic Pedaler: GM Introduces Free Bike-Sharing Plan at Michigan Tech Center
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