Cadillac’s complete-size, rear-drive CT6 luxury sedan is coming—soon—which means the PR onslaught has only just begun. Case in point: a separate announcement right now about the sedan’s manufacturing processes, which include the use of LASERS (but no sharks). In the run-up to the big 4-door’s debut, Cadillac is also indicating that the CT6 will use a lot of aluminum to save pounds, as nicely as plans to upgrade its dealer ne2rk to assistance the brand’s march forward.
The 1st Cadillac that could be considered a competitor to the Mercedes-Benz S-class and BMW 7-series, the CT6 will be noticeably bigger than the mid-size CTS sedan. (The CTS, as properly as every single other Cadillac save for perhaps the Escalade will soon transition to a new naming convention like that of the CT6: CT(number) for cars and XT(number) for SUVs.) But this we already knew, thanks to announcements made soon after Johan de Nysschen (pictured above) was plucked from Infiniti to run the brand.
The heavy use of aluminum gives credence to Cadillac advertising director Uwe Ellinghaus’s claim in an interview with us late last year that the CT6 would weigh about the same as the smaller, 3700-to-4000-pound CTS. The CTS and ATS already sit on the lighter sides of their classes, and it’s looking as if the CT6 will do the exact same in the full-size realm. That bodes well for the CT6’s dynamics, which Ellinghaus also boasted would rival that of a BMW 5-series (hopefully he was referring to older models—the new one is kinda . . . doughy) in spite of its 7-series-esque dimensions. Moreover, we now know a precise on-sale date for the large Caddy: the 4th quarter of this year.
To prepare its dealers for the most upscale Cadillac sedan supplied in decades, the firm is mandating that its 700 non-standalone dealers become a lot more boutique-like, with a extremely trained and pampering employees. Cadillac will continue to leverage these stores’ geographic blanketing of the U.S. for readily obtainable service areas, although the 200 Cadillac-only dealers will turn out to be the brand’s flagship locations. Each and every dealer will be necessary to make some sort of upgrades, and Cadillac swears it has “no plans” to reduce the all round number of stores. If you drink Cadillac’s Kool-Help, the brand is standing at the precipice of strong sales push—if you don’t, wait until the CT6 arrives and keep an eye on its sales numbers. You can bet we will be.
Cadillac: CT6 Will Use a Plethora of Aluminum, Dealerships To Be Updated
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