What We See: Shot in what appears like Ari Gold’s Entourage office, we see a really match (the dude is 61!) Pierce Brosnan hearing a pitch from his agent about an upcoming project. Possessing played the likes of Remington Steele and James Bond, Brosnan naturally assumes that this is an adventure thriller, replete with high-speed sports cars, missile launchers, and exploding houses. But in truth, the agent desires Brosnan to star in a Kia Sorento commercial, and the things he will encounter are snowy mountain roads, an owl, and a moose. But that doesn’t hold the spot from obtaining a surprise ending that satisfies Brosnan, who admits to liking “fireworks.” The quick-paced 60 seconds has a lot more than 40 cuts, which consist of the former Bond’s imagined scenes as properly as the “real” ones, generating the spot entertaining to watch.
What We Feel: Clearly primarily based on borrowed interest, this notion could have gone either way, but I think Kia’s agency pulled it off. Credit for that goes to Brosnan himself as effectively as to the other actors, the feature-film-top quality locations, the camera operate, and the director. In reality, I find this industrial challenging to not like, even although practically any other all-wheel-drive SUV could have been substituted for the Sorento. But, hey, that could be said for half the car commercials out there (at least), so it can not fairly be held against Kia. And when the Sorento is shown, it appears classy and up to the task at hand. To the extent that a Super Bowl commercial’s “success” is primarily based on likability, I anticipate this one particular to do properly in the car category. Appear for it to run during the third quarter of the game.
Rating: 4 out of 5
Award-winning ad man–cum–auto journalist Don Klein knows a good (or poor) automobile industrial when he sees 1 this is his space to inform you what he thinks of the newest spots. The ad’s rating is depicted on a scale of a single (terrible) to 5 (transcendent), but every person has an opinion when it comes to advertising, so hit Backfires below and inform us what you consider, as well. And be confident to read more of Don’s marketing critiques right here.
Watch: Kia Taps 007 to Full Its Super Bowl Mission
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