Quickly, Daimler’s portfolio—which includes brands as diverse as Mercedes-Benz, Wise, Maybach, Freightliner, and Thomas Constructed Buses—could be expanded with 2 highly prestigious nameplates.
Daimler is weighing the buy of British sports-auto-maker Aston Martin and Italian sports-bike manufacturer MV Agusta. No decision has been made, but both projects are currently below consideration.
Aston Martin and Daimler entered a partnership last year that will offer the British brand with much-needed technologies for its future products. The current Aston lineup utilizes the aging VH platform and somewhat outdated V-8 and V-12 engines. Daimler presently owns 5 percent of Aston Martin. Technologically, Aston Martin and Mercedes-AMG will be intertwined with the next generation of vehicles. Even so, there is no present cooperation amongst design and style and other departments. If Daimler requires over, we anticipate a much closer alignment of the Mercedes-AMG and Aston Martin lineups. Cautionary voices within Daimler warn of the dangers of a takeover, but other individuals at the business think about Aston Martin a jewel that need to be added to the portfolio. There is a 50-50 likelihood that factors will move forward.
In the case of MV Agusta, there is consensus that a purchase by Daimler will happen. Compared with the value tag for taking over Aston Martin, acquiring a decisive share in the prestigious motorcycle brand will be a comparatively minor investment. What’s a lot more, it would alleviate the pain inflicted by rival Audi’s acquisition of Ducati just before becoming part of the Volkswagen Group, Ducati had partnered with AMG.
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