“M Initiation”: 2015 BMW M4 Drifts By way of M History in Rad Video

BMW seems big on drifting these days (so are we, for the record), as evidenced by last month’s “The Epic Driftmob” video featuring the M235i Coupe and this new spot for the new M4 called “M Initiation.”

The video features the M4 sliding in very close proximity to other M vehicles of numerous vintages, churning up nimbus clouds of tire smoke, prior to it requires its spot at the end of a formation that depicts the BMW M logo when viewed from above. The driving was performed by BMW Overall performance Driving School chief instructor Matt Mullins and Formula Drift champion Chris Forsberg.

Thirty-6 of the vehicles/obstacles/design and style elements have been supplied by M-enthusiast owners, whose names roll at the end along with images of their cars. None of their faces have been shown, even though we wish we could have seen them as they watched Mullins and Forsberg hang the M4’s tail out at speed inside inches of their valuable rides. On that note, BMW took care to contain this tongue-in-cheek message at the finish: “No BMWs have been harmed in the generating of this film.”

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Created by BMW of North America’s ad firm, KBS, and shot in a large, empty parking lot, the clip appears to have essential a decidedly reduced spending budget than “The Epic Driftmob,” which was produced by BMW AG and needed the closure of a massive site visitors circle in Cape Town, South Africa, for 2 days, as nicely as the enlistment of Rhys Millen and 4 a lot more of the world’s best drifters. But regardless of how significantly the company spent, we cannot consider of a much better way for BMW to welcome the M4 to its quick loved ones.

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“M Initiation”: 2015 BMW M4 Drifts By way of M History in Rad Video