Aston Martin goods are in for some massive alterations in coming years, but their DB-primarily based naming strategy will carry forward. According to Autocar, Aston has applied for trademarks for the names DB10 through DB14, most likely for the successor to the DB9. Aston might choose, nonetheless, to buck tradition and reuse the name when the next-gen coupe and convertible appear about in mid-2016.
The “DB” naming convention was very first applied to Aston Martins in the course of the years that the brand was stewarded by Sir David Brown, who rescued the automaker from dire straits during the postwar era and maintained manage by means of the 1970s. Some of the far more well-known DB models include the DB2/4, which was driven by Tippi Hedren in Alfred Hitchcock’s The Birds, and the DB5 coupe, which was featured in a quantity of James Bond films—among them Goldfinger, Thunderball, Goldeneye, Tomorrow Never ever Dies, Casino Royale, and Skyfall. Several historic Aston Martin race vehicles have worn names derived from the street cars’, but with DBR before the numeral.
No word on other trademark applications for successors to the V8/V12 Vantage or Rapide models, or for the anticipated SUV model. But we anticipate that someplace Sir David Brown is pleased that his name—or more accurately, his initials—will remain an integral element of the marque.
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