Lexus NX “Shampoo” Commercial Is Superweird, Pushes the Boundaries of Speedo Tolerance

Do you get pleasure from foam parties? How about not wearing pants? Has Lexus got the compact luxury crossover for you!

We knew Lexus had its eye on European sales when it introduced the new compact NX luxury crossover, but a industrial posted to its Japanese YouTube channel has us, er, concerned more than the brand’s perception of Continental purchasers. The spot—dubbed “Shampoo”—starts off conventionally enough, with an NX200t and NX300h hybrid cruising around for glamour shots and so forth. Then stuff gets weird.

The 2 NXs swerve off the road into a muddy location, splashing muck all over 1 an additional before speeding into an adjacent lot filled with soapy foam. (That the foam-laced driving session appears a lot more plausible than the mud-running organization speaks volumes about the NX.) Rather abruptly, the shot switches to a close-up of a panty-wearing model’s shapely derriere. Whilst we probably couldn’t come up with a much better distraction from the NX’s intriguingly, uh, polarizing styling, Lexus Inception-ed its distraction with a distraction inside a distraction within a distraction: a very European-hunting man wearing the same tight shorts. So the ad has a tiny bit for everyone, we suppose.

Needless to say, if this is what the Japanese feel Europeans are into—pants-optional foam parties, which, okay, we can see—we’re eagerly awaiting Lexus’s 1st NX commercials for America. May we recommend Lexus incorporates cheeseburger-noshing hipsters riding a Predator drone? 

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Lexus NX “Shampoo” Commercial Is Superweird, Pushes the Boundaries of Speedo Tolerance