The Buick Avenir idea arrived at the 2015 Detroit auto show as a comprehensive surprise in a lot more than one way. First, its debut was so far off the radar that it surprised even the assembled media, who often know what’s behind the curtain prior to it lifts. Far more important, the Avenir suggests a future for the Buick brand that is a lot more—more thrilling, more luxurious, a lot more fitting of the brand’s history—than rebadged Opels. Curious about the Avenir’s origins and its possible as a future production vehicle, we sat down with lead exterior designer Warrack Leach, who oversaw the creation of the concept auto in Basic Motors’ Australian design studio.
Car and Driver: It’s fascinating to see a Buick idea coming out of the Australian design studio, contemplating the brand is only sold in America and China. Is that a challenge?
Warrack Leach: We do study up, but Buick is a international brand. It has a huge presence in China, and you have style studios in the U.S., Europe, China, and Australia operating on Buick. We’re a global design and style organization. Truly, the core values of Buick are universal. They’re pretty automobiles. As a designer, I really like functioning on Buick because there’s an expressive line and kind, really emotive design.
Obtaining stated that, we move around as designers. I’ve worked here [in the U.S.] and I’ve worked in China. Australia actually straddles these 2 cultures nicely. We have a automobile industry with 62 or 65 brands fighting over a million units, so it is the most dense and diverse vehicle industry anyplace and you’re exposed to all of these influences as well. That is beneficial when you’re functioning in international advanced studio when you’ve got that sort of factor going on around you.
C/D: The rear of the automobile virtually looks like a hatchback regardless of the robust preference for sedans in the American and Chinese markets. Why is that?
WL: It is a sedan and it opens as a conventional sedan would. What we’ve got here is a sedan format, with a coupe upper integrated into a boattail decklid. That’s a nod to the third-generation Riviera. It is a extremely striking style, a quite memorable design and style.
When you get handed a short for a Buick flagship, you do want to pay tribute to those standout, landmark Buicks that have been in the previous. At the identical time it’s about progressing the brand and forecasting the design remedy that we’ll be taking in our goods going forward.
C/D: Why not call it Riviera?
WL: We have constantly used a distinct name for a concept than what we might use for production. Avenir in French indicates “portending the future.” That’s what notion vehicles are about. It is forecasting what’s coming forward. I believe it is the excellent name for the auto.
C/D: Is it challenging to style a concept with rear-wheel-drive proportions when Buick production autos are based exclusively on front-wheel-drive architectures?
WL: On the contrary. When you’re performing a flagship vehicle for a brand, a rear-wheel-drive architecture is the ideal spot to start off. You have got that confident, dynamic stance, wheels out in the corners, a long dash-to-axle ratio. What it does it harks back to Buicks when Buick was performing actually impressive rolling style designs. It is about positioning the brand with one particular of these cars.
C/D: Could this vehicle be constructed on the Omega platform, alongside the Cadillac CT6?
WL: It’s not primarily based on any particular platform. It is roughly the dimensions of a large rear-wheel-drive architecture. This one in particular has genuine packaging it is got true headroom in the rear seat. What you see right here is a fairly sincere proportion ought to we do it.
C/D: And will you create it?
WL: Honestly, I’d like to see it, but I have no concept at all. That’s the truthful truth.
Q&A: Buick Avenir Designer Gives Us Hope for a Rear-Drive Flagship
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