We’ve enjoyed the various gutsy, tire-assassinating videos that Ford Motor Organization has introduced into its advertising mix for the latest Mustang, as we’re suckers for take-your-lunch-cash driving theatrics cast in thick plumes of roasted rubber—stuff like this 50th Anniversary drift celebration. But we like Ford’s new Valentine’s Day video for, er, other motives: The firm teamed a red-hot 2015 Mustang with an equally hot driver in order to tug at the heartstrings of over a dozen unsuspecting passengers. The clip is pure advertising and marketing, positive, but it is a lighthearted and exciting way to push the Mustang—and it nonetheless has a lot of tire smoke.
The hidden cameras roll as each and every man meets up separately with the exact same attractive, seemingly demure woman at a Dallas-area coffee shop beneath the auspices of a blind date. When they leave, they agree to be passengers in her new Mustang, at which point she says she doesn’t know how to drive a stick shift. There’s awkward little talk—one guy runs by means of a laundry list of completely awesome outside activities he does, yet another says he’s a ninja, and one particular macho man offers his help, “Let me drive,” he says. “I’ll show you what this factor can do.”
In short order, though, she’s showing him and the rest of the guys what it can do, and they get white-knuckled and red-faced, grabbing the armrests and wiping their sweaty brows as our heroine launches the vehicle across the lot and into a series of burnouts and donuts. She then lets them in on a tiny secret—she’s a skilled stunt driver:
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The spot was created by The Operate, a Detroit-primarily based production agency. Director Christopher Gruse received the assignment much less than 3 weeks ago from Ford’s advertising agency, Group Detroit. He tracked down Prestin Persson, a Los Angeles–based stunt driver, based on a recommendation from her mother who also is a specialist driver. “Prestin does a lot of car-to-auto stuff. She drifts, she does rallies. A lot of what she is in a position to do we couldn’t simply because of safety. Men and women in the auto had no thought what she was performing. She’s a teacher at Willow Springs.”
To persuade the males to go on dates with Persson, they were told that they had been getting considered as contestants for a dating reality show and that this was a test run with the main talent. The participants were unaware of the in-automobile cameras—which hopefully are not going to be on the aftermarket accessories list anytime soon.
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